Product
SaaS product development in Orlando, Florida
SaaS product development is a different job from building a system for one company. The product has to serve customers who never speak to you, bill them without your involvement, and stay stable while you change it every week.
We build products that are ready to charge from the first release, because a product without billing is a hobby with a hosting bill.
- MVP
- Billing
- Multi-tenant
This is the work when
- You have a manual service that several clients pay for, and the process is the product.
- A prototype won your first customers and cannot carry the next hundred.
- You need subscriptions, trials and plan limits, not a single invoice.
- Every new customer currently requires a separate copy of the software.
- You have to know which features are used before deciding what to build next.
Scope
What a production-ready SaaS needs
These are the parts founders underestimate. Each one is cheap to build early and expensive to retrofit.
- 01
Multi-tenant architecture
One codebase serving every customer, with data isolated at the database level. Retrofitting this after your tenth customer is a rewrite.
- 02
Subscription billing
Plans, trials, upgrades, downgrades, failed payments and dunning. Wired to a payment provider so revenue does not depend on anyone remembering to send an invoice.
- 03
Accounts, teams and roles
Sign-up, invitations, permissions and organization switching. The part every buyer assumes exists and every unfinished MVP is missing.
- 04
Onboarding that works without you
A first-run experience that gets a new customer to real value on their own. If activation needs a call from the founder, growth stops when the founder does.
- 05
Product metrics
Activation, retention and feature usage instrumented from day one, so roadmap decisions come from behavior instead of the loudest customer.
- 06
Security and tenant isolation
Row-level security, audited access and encrypted data. Your first serious customer will ask, and the answer has to be architectural.
We scope the first release around the shortest path to a customer paying for it. Everything that does not serve that path waits, and we will argue for cutting features you are attached to.
Once it is live, the roadmap follows the data. Usage tells you which half of the product is worth investing in, which is the only way to spend a limited budget well.
The architecture assumes you will grow. Adding a plan tier, a region or an integration should be a normal week, not a migration project.
Who we build products with
Founders and operators turning a service they already deliver into software, and companies productizing an internal tool that customers keep asking to buy.
- SaaS products for startupsThe prototype that won the first customers cannot carry the next hundred.Read more
- SaaS products for professional servicesBillable hours get reconstructed from memory at the end of the month.Read more
- SaaS products for healthcarePatient data lives in paper, spreadsheets and three systems nobody trusts.Read more
FAQ
Questions we get before a project starts
What should the first version of a SaaS include?
Sign-up, the one workflow that creates the value, billing, and enough instrumentation to see whether people come back. Everything else is a candidate for later, and most of it never becomes necessary.
Do you work with non-technical founders?
Often. You bring the domain and the customers; we bring the engineering and the product decisions that follow from them. You will never be asked to choose a database.
Which payment provider do you use?
Whichever fits your market and your accounting. Stripe covers most cases in the United States, and a merchant of record is worth considering when you sell internationally. We wire it properly either way, including webhooks and failed payments.
Can you take over an existing product?
Yes, after an audit. We review the code, the data model and the infrastructure, and give you an honest read on what is worth keeping and what is quietly costing you every sprint.
Have a service that should be a product?
Tell us who pays for it today and how it is delivered. We will map the shortest route to version one.